Bud Light was the official sponsor of Post Malone's 2024 tour. I created a suite of designs where I combined the brand worlds of both Bud Light and Post Malone, establishing a consistent look and feel for all print and digital assets.

These promo assets launched a sweepstake for free tickets by featuring QR codes directing to a webpage I designed. Then consumers engaged with Bud Light's chatbot to enter for a chance to win tickets to Post Malone's tour.