Bud Light 2024 Super Bowl Vegas Activations
Bud Light 2024 Super Bowl Vegas Activations
Bud Light 2024 Super Bowl Vegas Activations
Bud Light
Bud Light
Bud Light
Bud Light 2024 Super Bowl Vegas Activations
I led the design team to show up in Las Vegas in a big way for Bud Light's Super Bowl activation, cohesively merging the brandmarks of the iconic beer and the NFL.
Not only did I filled the streets and Harry Reid Airport with digital out-of-homes, I also designed and animated for the biggest canvas yet – the Vegas Sphere! It was a fun challenge to design and animate on such an unconventional medium, definitely a personal milestone in terms of size.