BABE Wine geared up (literally) for the new football season with a campaign in collaboration with Unnecessary Inventions. My creative team and I thought up many silly gadgets from the RoomBabe to the Never-Spill Wine Carrier and Unnecessary Inventions brought them to life. We then shot a commercial in the style of QVC promoting these items, rolling out a social campaign to support it.

I had a ton of fun concepting this idea and bringing the retro infomercial designs into all touch-points of this project. As a bonus, I animated some fun stickers too!

This campaign earned a Webby nomination!