BABE Wine for All Fans

BABE Wine for All Fans

BABE Wine for All Fans

BABE Wine

BABE Wine

BABE Wine

Campaign key visual image of Unnecessary Inventions in a pink BABE polo holding a football, behind are gadgets on their own podium with BABE branding
Role
360 Campaign
Social
Animation
Campaign key visual image of Unnecessary Inventions in a pink BABE polo holding a football, behind are gadgets on their own podium with BABE branding. There are QVC-inspired product graphics on the left.

BABE Wine for All Fans

BABE Wine geared up (literally) for the new football season with a campaign in collaboration with Unnecessary Inventions. My creative team and I thought up many silly gadgets from the RoomBabe to the Never-Spill Wine Carrier and Unnecessary Inventions brought them to life. We then shot a commercial in the style of QVC promoting these items, rolling out a social campaign to support it.

I had a ton of fun concepting this idea and bringing the retro infomercial designs into all touch-points of this project. As a bonus, I animated some fun stickers too!

This campaign earned a Webby nomination!

View live project
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High level shot of Unnecessary Inventions looking down at this jeans and he is watching a football game
Three mobile layout of the spot with designed frames on a gradient background
Jeans on a podium with BABE branding and a iphone showing a football game
Unnecessary Inventions holding cans of BABE Wine in a pink polo smiling at camera. Behind him are more cans on white shelves and purple backdrops
Screenshot of an Adweek article that was written about the BABE Wine for all Fans campaign
Screenshot of the Webby nomination page for the BABE Wine for all Fans campaign.
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Designers: Me & Paul Green Animations: Me Copywriters: Stu McWhirter & Leah Jarem ACD: Steve Cady & Casey D’Alessandro Senior Art Director: Meredith Niles Project Manager: Lindsay Chopin Production: Jake Perl & Team Director: George Zwierzynski
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Michelob ULTRA 2023 Movement Live

Michelob ULTRA 2023 Movement Live

Michelob ULTRA 2023 Movement Live

Michelob ULTRA 2023 Movement Live

Michelob ULTRA 2023 Movement Live

Michelob ULTRA

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BABE Wine for All Fans

BABE Wine

BABE Wine

BABE Wine

BABE Wine

BABE Wine

Campaign key visual image of Unnecessary Inventions in a pink BABE polo holding a football, behind are gadgets on their own podium with BABE branding
Role
360 Campaign
Social
Animation
Campaign key visual image of Unnecessary Inventions in a pink BABE polo holding a football, behind are gadgets on their own podium with BABE branding. There are QVC-inspired product graphics on the left.

BABE Wine for All Fans

BABE Wine geared up (literally) for the new football season with a campaign in collaboration with Unnecessary Inventions. My creative team and I thought up many silly gadgets from the RoomBabe to the Never-Spill Wine Carrier and Unnecessary Inventions brought them to life. We then shot a commercial in the style of QVC promoting these items, rolling out a social campaign to support it.

I had a ton of fun concepting this idea and bringing the retro infomercial designs into all touch-points of this project. As a bonus, I animated some fun stickers too!

This campaign earned a Webby nomination!

View live project
View live project
High level shot of Unnecessary Inventions looking down at this jeans and he is watching a football game
Three mobile layout of the spot with designed frames on a gradient background
Jeans on a podium with BABE branding and a iphone showing a football game
Unnecessary Inventions holding cans of BABE Wine in a pink polo smiling at camera. Behind him are more cans on white shelves and purple backdrops
Screenshot of an Adweek article that was written about the BABE Wine for all Fans campaign
Screenshot of the Webby nomination page for the BABE Wine for all Fans campaign.
Designers: Me & Paul Green Animations: Me Copywriters: Stu McWhirter & Leah Jarem ACD: Steve Cady & Casey D’Alessandro Senior Art Director: Meredith Niles Project Manager: Lindsay Chopin Production: Jake Perl & Team Director: George Zwierzynski
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NYCEDC Companywide Event Identity

NYCEDC Companywide Event Identity

NYCEDC Companywide Event Identity

NYCEDC

NYCEDC

NYCEDC

Mockup of the Hiball website on a red platform, low angle so we see the bottom of the Macbook at an angle. Background is red-orange