Bud Light 2024 Super Bowl Vegas Activations

Bud Light 2024 Super Bowl Vegas Activations

Bud Light 2024 Super Bowl Vegas Activations

Bud Light

Bud Light

Bud Light

Role
360 Campaign
Advertising

Bud Light 2024 Super Bowl Vegas Activations

I led the design team to show up in Las Vegas in a big way for Bud Light's Super Bowl activation, cohesively merging the brandmarks of the iconic beer and the NFL.

Not only did I filled the streets and Harry Reid Airport with digital out-of-homes, I also designed and animated for the biggest canvas yet – the Vegas Sphere! It was a fun challenge to design and animate on such an unconventional medium, definitely a personal milestone in terms of size.

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View live project
Senior Designer: Me Designer: Reet Ganguly draftLine Production & 3D: Michael Siegel, Marko Radojevic, Steve Cady CD: Keslie Watts ACD: Marina Rutenberg Senior Art Director: Stephen Reisig Senior Copywriter: Clay Schwiering Project Manager: Lindsay Chopin Strategist: Shayna Rogoff
Next project on shuffle

Bud Light 2024 Super Bowl Vegas Activations

Bud Light

Bud Light

Bud Light

Bud Light

Bud Light

Role
360 Campaign
Advertising

Bud Light 2024 Super Bowl Vegas Activations

I led the design team to show up in Las Vegas in a big way for Bud Light's Super Bowl activation, cohesively merging the brandmarks of the iconic beer and the NFL.

Not only did I filled the streets and Harry Reid Airport with digital out-of-homes, I also designed and animated for the biggest canvas yet – the Vegas Sphere! It was a fun challenge to design and animate on such an unconventional medium, definitely a personal milestone in terms of size.

View live project
View live project
Senior Designer: Me Designer: Reet Ganguly draftLine Production & 3D: Michael Siegel, Marko Radojevic, Steve Cady CD: Keslie Watts ACD: Marina Rutenberg Senior Art Director: Stephen Reisig Senior Copywriter: Clay Schwiering Project Manager: Lindsay Chopin Strategist: Shayna Rogoff
Next project on shuffle