Engineers Week 2017

Every year, Binghamton University dedicates a week in February to celebrate the works and achievements of its Watson School of Engineering. I created this campaign to help promote the event.

The big idea was to illustrate the fundamental tools every engineers and engineering students need to achieve their dreams. I collected information from engineers and students asking them what their basic tools are in order to succeed. I transformed the responses into icons and filled a rocket with them. Every dream takes time to achieve, and so there is a clock. It is set to 2:18 because Engineers Week will begin February 18. I converted the phrase "engineers dream big" into binary numbers and incorporated onto the rocket.

Poster with rocket and icons
T-shirt design for Engineers week proposal
Snapchat geofilter of Engineers Week showing Binghamton engineering student